FORD SERVICE "THE SPECIALISTS" DIGITAL CAMPAIGN
Being the lead digital creative on Ford Service over the years, I have been involved with quite a few campaigns. With updates being made every quarter (4 sale events each year), there is never a dull moment. With the latest campaign, "The Specialists", we had a great time utilizing the popularity of Duane "The Rock" Johnson to promote what makes Ford Service a great resource for Ford owners and customers.
Integrating print and TV work into the digital and social spaces proved to be fun and very successful, reaching hundreds of thousands of individuals, through online advertising, social media, dealer services and the adaptive website.
Art Direction / Website Design / Content Creation
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© Raynold Sarte 2022