Art of the Part Social - GM Genuine Parts and ACDelco

How do you make car parts captivating? That was the challenge we faced - and conquered - with 'The Art of the Part.' By transforming ordinary automotive components into stunning visual masterpieces, we revealed the hidden beauty in engineering that most people never see. Each part became a work of art, telling its own story of precision, design, and functionality. This fresh perspective resonated powerfully with audiences, leading to a dramatic transformation of GM Parts and ACDelco's social media presence. The results spoke for themselves: viewership more than tripled, proving that even the most technical subjects can become fascinating when viewed through a creative lens.

Art Direction / Content Creation