LINCOLN SERVICE – ART DIRECTION / DIGITAL DESIGN

Crafting the Lincoln ownership experience meant more than just building a website—it was about creating a digital expression of luxury, calm, and care. Through thoughtful art direction and design, I helped translate Lincoln’s promise of effortless service into a refined, intuitive digital experience.

Every detail—from the visual layout to the content strategy—was shaped to reflect the elegance and prestige that define the Lincoln brand. This wasn’t just about showcasing service options; it was about reinforcing trust, comfort, and exclusivity at every touchpoint. Whether booking an appointment or learning about vehicle care, the experience needed to feel as tailored and elevated as the vehicles themselves.

Working closely with the agency team, I helped create a digital destination that feels less like a service site and more like an extension of the Lincoln sanctuary—quiet, powerful, and beautifully human.